Verizon / Super Bowl LV

The Super Bowl experience millions attended

This year, the Super Bowl stadium was almost empty due to the pandemic. So we built a fantastical replica of Raymond James stadium in Fortnite where fans could come together and celebrate like never before. We built custom VIP suites to host NFL player meet and greets using Fortnite avatars, co-created 5 awesome game modes with NFL players, and streamed epic battles between NFL players and Fortnite celebs hosted by Desus & Mero. We also gave away a ton of loot.

Results

40MM

Stadium vistors

Most talked about brand on Twitter during Super Bowl week

3.6 B

3.6B

Impressions

Credits

Role: Creative Direction in partnership with Dave Yankelewitz, Daniel Barak, James Robinson, and Joe Kantrowitz
Stadium Builders: Beyond Creative
CCO: Tiffany Rolfe
Copywriters: Matt Mortimer, Gio Serrano
Art Directors: Derek Heinze, Rene Van Wonderen
Producers: Shar-de Ricketts, Christopher Joyce, Nikolai Jackowski
Illustrator: Paul Shipper

Press

NBC, Variety, NY Times, CBS, ABC, Fox, CNBC, USA Today, Forbes, The Gamer, Yahoo Sports, Campaign US, The Drum, AdAge, Adweek, The Drum, Digiday, Muse by Clio,

Awards

OneShow - Silver (Interactive)
OneShow - Silver (PR)
OneShow - Bronze (Interactive)
OneShow - Bronze (Social)
OneShow - Merit x 7
D&AD - Wood Pencil (Experiential)
D&AD - Shortlist (Experiential)
ANDY Awards - Gold
Cannes Lions - Shortlist x 7
AICP Next Awards - Experiential
AICP Next Awards - Shortlist x 3
Clio Sports - Silver (Innovation)
Clio Sports - Silver (Games)