Oscar Mayer / Sizzl

The dating app for bacon lovers

Oscar Mayer is the bacon for bacon lovers. And since no bacon lover should have to eat their bacon alone, we created Sizzl, the world's first real dating app for bacon lovers, available on the app store. It was only live for 6 months, but things got pretty hot and heavy.

Case Study

Results

54k

57K

Downloads

644%

Increase in branded bacon conversations

899MM

899 MM

Earned media impresssions

Credits

Role: Creative Direction in partnership with Dave Yankelewitz
Copywriters: Shloimy Notik, Heather English, Paul Elicker
Art Director: Chad O'Connell
Designers: Peter Chang, Yossi Belkin
Producers: Jamie Florence, Lucy Scott

Press

Time, Huffington Post, Men's Fitness, Mashable, Buzzfeed, NPR, Late Night with Seth Myers, MSNBC, USA Today, CNBC, Fox News, Bloomberg, Yahoo!, TechCrunch, Fortune, AOL, Glamour, Delish, Redbook, Bustle, Elite Daily, The Skimm, Business Insider, CNET, MSN, Creativity, AdAge, Adweek.

Awards

Cannes Lions Silver (Mobile)
Cannes Lions Bronze (Mobile)
Cannes Lions Bronze (Cyber)
Cannes Lions Shortlist (Mobile)
Cannes Lions Shortlist x2 (Promo)
OneShow Bronze (Mobile)
OneShow Bronze (PR)
OneShow Merit (Mobile)
Gold SABRE Finalist (Digital Campaign)